Whether you already have a massive following or just starting out with Instagram, You do not want to limit yourself with only increase the numbers of followers. Even after having a decent following, Most brands have less than 0.5% engagement rates on their social media platforms.
Less engagement might lead to lower conversion and less ROI. So it’s really crucial to keep an eye on post engagements while you’re building your brand following.
Growing a following and building up engagement for your e-commerce brand is indeed a challenging task and it’s important that you can leverage most Instagram tactics to build more engagement and expand your reach on Instagram. So here are my 4 tips to help you garner an understanding of how to increase engagement in your Instagram posts.
Engage with Followers: One of the great ways to strengthen your support from existing followers is to engage with them. If you want to get heard, you need to make sure you’re engaging with your existing followers. You don’t want to be another name on their following list. Don’t hesitate to double tap to give heart and leave a comment on their posts. It’ll help your brand building connection with your followers. Try not to leave a formal comment just for the sake of it. Treat your followers like your friends.
Post Regularly: Try to be consistent on posting as much as possible. Though there is no such rule for the frequency you must have to be able to get great results. However, if you’re just starting out then posting one post per day considers to be good and you can also increase it to twice or thrice a day. As long as you have something interesting to share with your followers.
Cross promote: Search for a brand that isn’t competing with you. Try to partner with them to cross-promote each other’s social media posts to respective followers. You could post some content on behalf of your partner and provide yours to your partner and ask them to post with your hashtag and your profile name linked to it. Co-producing a post with your partner is also a great idea. It will help you get more exposure within your target audience.
Get descriptive: Writing a more descriptive caption on your Instagram photos helps your posts getting more engagement. If your photo grabbed your audience attention, a long descriptive caption would be a great idea to tell a story about the photo. You can share the story by Where it’s taken, Your thoughts on the moment. If this is your product photo, You can share some details about the product. A study shows posts with descriptive caption increase the chances of getting more engagement.