Emojis are everywhere. People see emojis as a positive way of communication and on Facebook, Reactions have been used more than 300 billion times since it’s launch.
Not many brands yet aware of the fact that it’s possible to use emoji in Facebook ads. When I came to know this trend, I was curious to know how it will affect the ads conversion rate and reduce the CTR. I found this case study on adespresso, They run an A/B emoji’s testing for a brand Scoro.
The A/B testing ads were identical except the emoji in the headline and results were really interesting resulted in 241% in click-through rate.
So, I’m also keen to test emoji’s in my future Facebook ads and will make a blog post on the results. However, Facebook has not released any feature to allow us to directly add the emoji’s while writing the AD copy. In order to add emoji’s to our ads, We’ve to copy-paste from an emojis gallery. Emojipedia is one that I use more often. It has a massive number of emojis.
Once you’ve found the emojis you can just simply copy and paste in your ad copy. In the similar fashion, you can also add emoji to your Facebook posts.
It’s really surprising how brands haven’t used emojis in the social media strategy and In future, Maybe Facebook would allow us to directly add emoji’s to our Ads and posts just like Facebook reactions. Until then, Don’t miss the chance to test them when you’re running your ad next time.